OVERVIEW: Astra Zeneca was in need of an iPad and web-friendly interactive presentation to heighten awareness of what populations were in need of managing their cholesterol levels and who may be at risk based on a variety of life-style factors. The app featured a comparison of LDL-C levels in select patient studies, and why they may be at risk. The result was a clear, easy-to-use program that helped heighten awareness.

 

TA: Sales Reps & HCPs

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ROLE: IA Design, Interactive Concepts & Design; UX/UI design; digital illustrations; presentation boards; animation direction; Photoshop, Illustrator & InDesign.