OVERVIEW: Leveraging pre-existing creative from a print sales aid, Joe repurposed creative assets and designed an engaging end-user experience via a digital sales aid iPad app with interactive graphics in situ that reveal deep-dive information and enhanced video and motion-graphics animations.

 

TA: Sales Reps & HCPs

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ROLE: Interactive program concept & UX; design; digital illustration; presentation boards; animation direction; Photoshop, Illustrator & InDesign.