OVERVIEW: Leveraging brand style guides and an agency-developed copy deck, Joe was tasked to deliver a website design for patients with a rare inherited metabolic disorder, phenylketonuria (or PKU), to communicate how Palynziq can reduce overall Phe blood levels. The design and subsequent web buildout resulted in a clean, welcoming and informative site that put the brand and its product's efficacy front and center.

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TA: PKU patients and patient families

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ROLE: Web design; presentation boards; website buildout;  Photoshop, Illustrator & InDesign.