OVERVIEW: Amgen was excited to launch their patient-centric AIM Network email campaign to create a sense of community among patients suffering from the debilitating effects of migraine headaches. Inspired from the images, stories and testimonials from patients, Joe opted to merge brand graphics and assets with "the kitchen table" in situ elements to reflect the patients' experiences of getting back to life as a result of treatment.

 

TA: Sufferers of migraine.

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ROLE: Concept & design; digital illustration; Photoshop, Illustrator & InDesign.