Project 4:

WHAT IS GOUT? ULORIC PATIENT EDUCATION VIDEO for TAKEDA

OVERVIEW: Takeda was looking to create a short video to teach patients about gout; its causes, symptoms, and treatments. Collaborating with a team of writers, animators, and motion-graphics artist, Joe leveraged the Uloric color palette to concept, storyboard and design a clean, elegant video presentation that was both informative and easy to understand for its target audience

TA: Patients over 35 years of age

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ROLE: Video concept & design; digital illustration; storyboards; presentation boards; Photoshop, Illustrator & InDesign.