OVERVIEW: Amgen was looking for a innovative design solution to help reshape the way HCPs were thinking about chronic kidney disease in relation to mineral and bone disorders. Collaborating with an agency team, Joe developed and designed a virtual Interactive Roundtable featuring prominent key opinion leaders in the CKD-MBD field. Joe acted as Assistant Director on-set, guiding the green-screen shoot that had KOLs interacting with onscreen motion graphics and led the way in creating and directing a pre-recorded interactive roundtable discussion where end-users could select roundtable discussion topics. The end result was a successful, engaging deliverable that exceeded client expectations.

 

TA: HCPs

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ROLE: Concept & design; custom graphics; animation direction; KOL video storyboards/shotlists; Photoshop, Illustrator, Maya & InDesign.