OVERVIEW: Lucentis was a groundbreaking treatment for patients with WET AMD. Genetech wanted to promote awareness of WET AMD. Joe collaborated with an agency to create a WET AMD simulator for Genentech's trade show booth that focused on the experiences of patients living with WET AMD. HCPs attending the trade show got a first-hand glimpse into the world of life with WET AMD. The simulator included both videos of what life looks like through the eyes of a person with WET AMD along with documentary video sharing "a day in the life" of several patient case studies. The result was an innovative, highly impactful presentation piece that was the highlight of the booth. Accolades included a Telly Award in the field of Internet/Online Programs, Segments, or Promotional Pieces - Health and Wellness.

 

TA: HCPs

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ROLE: Design; custom graphics; motion graphics direction; presentation boards; Photoshop, Illustrator, Maya & InDesign.