OVERVIEW: Joe worked with a team to assist in creating a resource center iPad app for GSK on the topic of rotavirus in children. GSK was looking to highlight the seriousness of the virus and grab the attention of its viewers. Joe chose to create an impactful, attention-grabbing video opening sequence and emphasize the big-picture statistics regarding deaths worldwide due to rotavirus in children. The result was a opening sequence that conveyed the seriousness of the virus, and the need to remain informed.

 

TA: HCPs

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ROLE: Video concept & design; storyboards; presentation boards; Photoshop, Illustrator & InDesign.