OVERVIEW: Novartis wanted to create an engaging interactive wall-of-glass touchscreen for a tradeshow. That inspired Joe to create an immersive environment that takes the end user on a journey inside the body at a molecular level. Joe leveraged the use of graphic molecule strands to act as an animated navigation, where selecting the strand would reveal an animated dive to various video vignettes. Program include KOL video segments, animated MOA videos, and a visually engaging design.

 

TA: HCPs

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ROLE: Concept design; UX/UI design; digital illustration; presentation boards; animation direction; Photoshop, Illustrator & InDesign.