Project 10:

ISENTRESS PRESSKIT for MERCK

OVERVIEW: For this press kit, the goal was to quickly communicate the benefits of Isentress (raltegravir), and how it works to inhibit HIV production, at a molecular level. Focusing on a cell, Joe designed a two-page spread featuring a hero-image of a split cell depicting the synthesis of HIV production on the left, and the drug’s mechanism of action within a human host cell to inhibit synthesis on the right. The result was a concise, cohesive press kit that successfully leveraged brand colors/identity, communicated information about their product, and did so in an eye-catching, visually appealing way.

TA: European Medical Conference Attendees.

​

ROLE: Concept & design; custom illustrations; Photoshop, Illustrator, Maya & InDesign.